Recently, small businesses have been dealing with the ongoing impact of the pandemic, social unrest, and environmental events. Black-owned businesses have been some of the hardest hit. According to the National Bureau of Economic Research, between February and April 2020, the number of active Black-owned businesses declined by 41%, Latinx-owned businesses declined by 32%, and Asian-owned businesses dropped by 25%, versus just 21% for the general population. Comcast RISE was created to invest in the success of these critical businesses by providing valuable and practical support.
The Comcast RISE program will initially be available for Black business owners. Beginning November 28, 2020, all Black, Indigenous, and People of Color (BIPOC) business owners will be eligible to apply for Comcast RISE.
Selected businesses could receive one or more of the following business services through Effectv, the advertising sales division of Comcast, and Comcast Business, a leading provider of technology for businesses of all sizes:
Advertising and marketing consultations with local Effectv marketing, research, and creative teams to gain insights on how to grow your business.
A linear TV media schedule, over a 90-day period.
Turnkey production of a 30-second TV commercial, plus a media strategy consultation and 90-day media placement schedule.
Computer equipment and Internet, voice and cybersecurity services for 12 months, to support business recovery while implementing other Comcast small business initiatives. (Taxes and other fees may still apply for tech makeover services.)
To be launched November 28, 2020. More information coming soon!
All eligible submissions will be enrolled to receive marketing and data insights, plus a virtual listing that includes a business description and contact information within the Comcast RISE section on Xfinity X1. Don’t miss this valuable opportunity to receive the support you need to succeed. Apply today.