Recently, small businesses have been dealing with the ongoing impact of the pandemic, social unrest, and environmental events. Black, Indigenous and People of Color (BIPOC)-owned small businesses have been some of the hardest hit. According to the National Bureau of Economic Research, between February and April 2020, the number of active Black-owned businesses declined by 41%, Latinx-owned businesses declined by 32%, and Asian-owned businesses dropped by 25%, versus just 21% for the general population. Comcast RISE was created to invest in the success of these critical businesses by providing valuable and practical support.
Beginning November 24, 2020, all BIPOC-owned small business owners will be eligible to apply for Comcast RISE.
Selected businesses could receive one or more of the following business services through Effectv, the advertising sales division of Comcast, and Comcast Business, a leading provider of technology for businesses of all sizes:
Advertising and marketing consultations with local Effectv marketing, research, and creative teams to gain insights on how to grow your business.
A linear TV media schedule, over a 90-day period.
Turnkey production of a 30-second TV commercial, plus a media strategy consultation and 90-day media placement schedule.
Computer equipment and Internet, Voice and Cybersecurity services for 12 months. (Taxes and other fees may still apply for tech makeover services.)
Coming in 2021. Check back for more information.