In June 2020, Comcast NBCUniversal announced the development of a comprehensive, multi-year plan to allocate $75 million in cash and $25 million in media over the next three years to fight injustice and inequality against any race, ethnicity, gender identity, sexual orientation or ability throughout the U.S. As part of that initiative, Comcast has considered ways to support small and medium-size businesses using resources from Comcast Business and Effectv, the advertising sales division of Comcast Cable.
Black, Indigenous, and People of Color (BIPOC)-owned businesses have been disproportionately affected by extended closures in the wake of the pandemic, as well as continued social unrest across the country. These businesses are vital parts of our community. With that in mind, we have developed Comcast RISE – a program that stands for Representation, Investment, Strength, and Empowerment. Beginning November 24, 2020, the program will be open to all BIPOC-owned small businesses.
The Comcast RISE program invites eligible businesses to apply for various areas of support. At the core, there are three components to RISE: 1) A media and technology resources program, 2) a grant program, and 3) a business resource page on Xfinity X1 with curated content.
Comcast as a whole, including Comcast Business and Effectv, believes in supporting and strengthening businesses that are the backbone of our local communities and creating long-term sustainable impact for BIPOC business owners. Comcast RISE is a critical program for us to do that.
Please see below for a list of initial eligibility requirements. There are variations between eligibility requirements for the levels of support.
Eligible business owners can visit ComcastRISE.com to fill out an application starting November 24, 2020. The application for this wave of services will open on November 24, 2020.
Subsequent selections will occur on a quarterly basis with the next selection period opening on November 24, 2020 and closing February 7, 2021. Check ComcastRISE.com for the latest information.
The program currently is planned to end on December 31, 2022 – subject to change.
Comcast Business and Effectv service various markets in 40 states across the country. The following states are excluded from the Comcast Business and Effectv footprints:
Comcast RISE Recipients will receive one or more of the following business services:
Comcast RISE Recipients will be selected to receive business services based on the qualitative and quantitative answers submitted. A selection committee to be identified by Comcast will review all eligible submissions received during the contest period and use the following judging criteria to determine the top finalists: (i) completeness of the submission (ii) originality of submission, and (iii) persuasiveness of responses to questions provided on why the applicant should be considered for the Comcast RISE program.
This is a quarterly based program, with a rolling submission process and recipients are chosen until the quarterly amount allotted is exhausted. During the quarter, recipients will be contacted, via phone or email, and the fulfillment process will begin in an effort to provide the services as soon as possible to that business. At the end of each quarter, an entire list of the recipients will be released to the press and posted on the ComcastRISE.com website. Services will be fulfilled as quickly as possible within the quarter and timing varies based on service(s) rendered.
Your application will automatically be rolled over into the next quarter’s application pool for consideration. If qualified and selected, you will be provided the business service that matches up with your stated business needs.
There is no ability to substitute business services for a cash equivalent.
Recipients are responsible for all applicable federal, state and local taxes, if any, as well as any other costs and expenses associated with prize acceptance and use not specified herein as being provided. Recipients should consult their tax advisers to determine their tax consequences.
Yes, you can continue to re-apply for the program and will be evaluated based on your application.
Yes, you can re-apply for the program to be considered for a service that you have not received in a previous quarter.
Yes, you can apply if you are a current Comcast Business customer or Effectv client and be eligible for all potential program benefits.
Starting with the application window opening November 24, 2020, we look forward to expanding the program eligibility to Black, Indigenous, and People of Color (BIPOC)-owned small businesses.
No, at this time 501c3 organizations do not meet Comcast’s requirements for participation in the program and are not eligible.
No, at this time Chamber organizations do not meet Comcast’s requirements for participation in the program and are not eligible.
No, K12 schools and any organizations that apply for Federal Government funding through the E-Rate program are not eligible.