FAQ

In June 2020, Comcast NBCUniversal announced the development of a comprehensive, multi-year plan to allocate $75 million in cash and $25 million in media over the next three years to fight injustice and inequality against any race, ethnicity, gender identity, sexual orientation or ability throughout the U.S. As part of that initiative, Comcast has considered ways to support small and medium-size businesses, and particularly within the Black community, using resources from Comcast Business and Effectv, the advertising sales division of Comcast Cable.

Black, Indigenous, and People of Color (BIPOC)-owned businesses have been disproportionately affected by extended closures in the wake of the pandemic, as well as continued social unrest across the country. These businesses are vital parts of our community. With that in mind, we have developed Comcast RISE – a program that stands for Representation, Investment, Strength, and Empowerment. The program will start in 2020 with an initial focus on Black-owned businesses. Beginning November 28, 2020, we will open it up to all BIPOC-owned businesses.

The Comcast RISE program invites eligible businesses to apply for various areas of support starting October 7, 2020. At the core, there are three components to RISE: 1) A media and technology resources program, 2) a grant program, and 3) a business resource page on Xfinity X1 with curated content.

Comcast as a whole, including Comcast Business and Effectv, believes in supporting and strengthening businesses that are the backbone of our local communities and creating long-term sustainable impact for Black business owners. Comcast RISE is a critical program for us to do that.

Please see below for a list of initial eligibility requirements. There are variations between eligibility requirements for the levels of support.

  • The first round of the program is geared towards Black-owned small businesses
  • Owner is at least 18 years of age or older, and is the primary decision maker for, and is actively engaged in the day-to-day operation of the business
  • No more than 25 full-time and part-time employees for the Tech Makeover
  • No more than 100 full-time and part-time employees for the Consultation, Media, and Creative
  • Established business operations for at least one calendar year
  • Registered to conduct business in one of the contiguous United States or the District of Columbia excluding the following:
    • For Comcast Business Services: Alaska, Hawaii, Idaho, Iowa, Montana, Nebraska, Nevada, North Dakota, Oklahoma, South Dakota, Wyoming
    • For Effectv: Alabama, Alaska, Arizona, Hawaii, Iowa, Kansas, Missouri, Montana, Nebraska, Nevada, North Carolina, North Dakota, Oklahoma, Rhode Island, South Dakota, Wisconsin, Wyoming
  • Business is independently owned and operated

Eligible business owners can visit ComcastRISE.com to fill out an application. The application for our first wave of services will open on October 7, 2020 and will close on November 7, 2020.

Businesses that are selected to receive services will be notified by November 28, 2020, and services will be fulfilled starting in December 2020 into early 2021.

Subsequent selections will occur on a quarterly basis with the next selection period opening on November 28, 2020 and closing February 28, 2021. Check ComcastRISE.com for the latest information.

The program currently is planned to end on December 31, 2022 – subject to change.

Comcast Business and Effectv service various markets in 40 states across the country. The following states are excluded from the Comcast Business and Effectv footprints:

  • For Comcast Business Services: Alaska, Hawaii, Idaho, Iowa, Montana, Nebraska, Nevada, North Dakota, Oklahoma, South Dakota, Wyoming
  • For Effectv: Alabama, Alaska, Arizona, Hawaii, Iowa, Kansas, Missouri, Montana, Nebraska, Nevada, North Carolina, North Dakota, Oklahoma, Rhode Island, South Dakota, Wisconsin, Wyoming

Comcast RISE Recipients will receive one or more of the following business services:

  • Consultation: Recipients will receive general business and marketing consulting providing insights on how to grow their businesses
  • Media: Recipients will receive a linear TV media schedule, over a 90-day period from Effectv
  • Creative Production: Recipients will receive turnkey 30-second TV commercial production for their businesses
  • Technology Makeover: Recipients will receive computer equipment and Internet, voice, and cybersecurity services for up to a 12-month period to support business recovery while implementing other Comcast small business initiatives, provided by Comcast Business

Comcast RISE Recipients will be selected to receive business services based on the qualitative and quantitative answers submitted. A selection committee to be identified by Comcast will review all eligible submissions received during the contest period and use the following judging criteria to determine the top finalists: (i) completeness of the submission (ii) originality of submission, and (iii) persuasiveness of responses to questions provided on why the applicant should be considered for the Comcast RISE program.

This is a quarterly based program, with a rolling submission process and recipients are chosen until the quarterly amount allotted is exhausted. During the quarter, recipients will be contacted, via phone or email, and the fulfillment process will begin in an effort to provide the services as soon as possible to that business. At the end of each quarter, an entire list of the recipients will be released to the press and posted on the ComcastRISE.com website. Services will be fulfilled as quickly as possible within the quarter and timing varies based on service(s) rendered.

Your application will automatically be rolled over into the next quarter’s application pool for consideration. If qualified and selected, you will be provided the business service that matches up with your stated business needs.

There is no ability to substitute business services for a cash equivalent.

Recipients are responsible for all applicable federal, state and local taxes, if any, as well as any other costs and expenses associated with prize acceptance and use not specified herein as being provided. Recipients should consult their tax advisers to determine their tax consequences.

Yes, you can continue to re-apply for the program and will be evaluated based on your application.

Yes, you can re-apply for the program to be considered for a service that you have not received in a previous quarter.

Yes, you can apply if you are a current Comcast Business customer or Effectv client and be eligible for all potential program benefits.

At this time, yes; we are launching with a focus on Black-owned businesses. Starting with the application window opening November 28, 2020, we look forward to expanding the program eligibility to Black, Indigenous, and People of Color (BIPOC)-owned businesses.

Please reach out to: ComcastRise_Press@comcast.com.

No, at this time 501c3 organizations do not meet Comcast’s requirements for participation in the program and are not eligible.

No, at this time Chamber organizations do not meet Comcast’s requirements for participation in the program and are not eligible.

No, K12 schools and any organizations that apply for Federal Government funding through the E-Rate program are not eligible.